$2M+ in projected annual revenue upside.
The data was everywhere. The answer was nowhere.
The company had multiple sales and marketing intelligence platforms filled with useful data, but the systems did not talk to one another. The team could not get a reliable, shared view of who to contact, when to reach out, or which opportunities deserved attention first.
The model surfaced a realistic $2M–$3M annual opportunity.
That upside is projected, not realized. The point of the system is to turn years of scattered sales signals into explainable priorities the team can act on and measure.